DAS AI & Web3 based Customer Experience Management

Our DAS Digital AI & Web3 based Customer Experience Management includes the following courses:

Digital Business Innovation

Digital Marketing

AI based Customer Experience Management

Digital Sales & E-Commerce

Immersive Web & 3D-Technologies

Of the five modules provided for in the respective Diploma degree, one external module from the curriculum of the M.Sc. Digital Business Management can be freely taken, which then replaces a module of the selected Diploma degree.

The AI & Web3 based Customer Experience Management diploma program is aimed at specialists and managers who work or want to work in the fields of digital consulting, e-commerce or operations management.

Weitere Diploma-Programme

You can register for the Diploma program up to two weeks before the course starts. Click on the button to register directly online!

Apply now for your Diploma program

If you fulfill the requirements for our Master of Science degree program, you can also achieve a Master of Science in Digital Business Management using the combination model (DAS + M.Sc.) by completing six additional course modules and a Master's thesis after your Diploma degree. Click here for information about the Master of Science in Digital Business Management.

Master of Science Digital Business Management

Scope: 5 course modules over 3 semesters
Structure: 2 course modules in each of the first two semesters and 1 course module in the third semester - can also be shortened over fewer semesters or extended over several semesters if necessary
30 ECTS as part of a system-accredited study program

The studies can be started in the summer or winter semester.
Lecture periods are usually from the end of March to mid-July and from
the end of September/ beginning of October to the beginning of February (with a break over
whitsun + christmas as well as on bridge days).
Each course module comprises synchronous live video course sessions on
two Friday afternoons/evenings (4:15pm - 8:15pm) and two Saturdays (8:30am - 4:15pm) supplemented by case study processing and self-study
via our e-learning platform.
The nature of the program is primarily online. The lectures and examina-tions take place online. Few courses take place in parallel in a hybrid mode (together with our MBA courses), so that students, who live in/close to our university location (near Stuttgart/ Germany) can also join from time to time in person (if they wish).

There are no formal admission requirements for participation in the Diploma program.
Diploma of Advanced Studies (DAS, 5 courses): EUR 2,140 in each of the first two semesters + EUR 1,070 in the third semester (monthly payment possible) as well as a one-off EUR 200 examination fee
Participation & examination fees are tax-deductible in many countries or
can be (partially) reimbursed/ payed directly by the employer

Professor specializing in digital business models and digital marketing at the HfWU
Initiator & head of the part-time digital master & study programs
Executive Director of the Digital Business Institute at HfWU
Established several digital companies in a leading position as well as investor & advisory board member in start-ups

Professor of Retail and Cooperative Management at Nürtingen-Geislingen University
Dean of Business Administration (B.Sc.)
Expert in multi-channel retail and (regional) online marketplaces
Chairman of the Advisory Board of the Rid Foundation for Bavarian Retail, Munich

Lead global online marketing Bosch Power Tools, Business Unit Outdoor & Garden
Head of brand management
Head of product group DIY 'Cutting'
Expert for brand, user communication, global campaign management online / offline, UX and product management

Managing Director & CEO of an AI company, lecturer, speaker and entrepreneur
Many years of corporate & start-up experience in the areas of digitalization, digital transformation and M&A
Expert in eCommerce, artificial intelligence and business model turnarounds

Managing Partner of the strategy consultancy FOSTEC & Company
Founder and Managing Director of the private equity company FOSTEC Ventures
Expert in e-commerce, online business models and digital transformation

Founder and Managing Director of eco2nomy GmbH
Founder and venture partner of e.venture consulting GmbH and VC investor
Long-standing A.T. Kearney partner and head of the global B2B Sales Competence Center
Expert for strategy, growth, digital sales & marketing
Postdoc at Harvard University