AI Application Workshop
With a seminar course, you can continue your digital education at university level as part of our system-accredited Digital Master & Study Programme of the International Digital Business School at the HfWU in Germany!
Course Content
In the ‘AI Application Workshop’, students develop an AI/advanced analytics-based solution for a problem from their working environment.
A solution is developed for this in several stages. These stages include
- Understanding the problem
- Tool selection
- Exemplary realisation
For inspiration, there will be keynote speeches on selected topics from the fields of ‘Artificial Intelligence’ and ‘Advanced Analytics’.
Qualification goals of the seminar ‘AI Application Workshop’:
- Recognising potential for AI applications in your own data sets and processes
- Draw up an implementation plan for AI applications
- Understand the ecosystem for AI applications
- Transfer knowledge from keynote speeches and other events into practical implementation
The workshop will take place in the winter semester 2025/26 and in English:
The exact course dates will be published soon. However, it is already possible to register now for the start in October 2025.
Target group
The ‘AI Application Workshop’ is aimed at specialists and managers who want to acquire practical knowledge and skills in the application of artificial intelligence in order to develop and implement innovative solutions in various professional contexts.
Lecturer of the workshop
Prof. Dr. Burkhard Hoppenstedt
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- Professor of Business Information Systems and Digitalisation at the HfWU
- Doctorate in the field of AI (predictive maintenance)
- Project experience in software development, data science and AI
Frame Conditions, Requirements and Costs
- The course comprises a total of three dates, which take place in the form of a live video session
- There are no formal admission requirements for participation in the workshop
- Fees: EUR 1,450
- Participation fees are tax-deductible as income-related expenses (with top tax rate) or can be (partially) paid directly by the employer.
- Participants in the course receive a certificate of attendance from the University of Applied Sciences
Registration
Registration for the AI Appication Workshop from October 2025 is now open. Click on the button to register directly online.
Certified AI Manager (HfWU Academy)
With the successful completion of the course ‘AI Application Workshop’ and two other courses with a strong AI connection (12 ECTS) from the M.Sc. curriculum of the International Digital Business School @HfWU, you can earn the title ‘Certified AI Manager (HfWU Academy)’.
The following courses with high AI orientation are available:
- Digital Business Innovation
- AI based Customer Experience Management
- Machine Learning & Big Data Analytics
- Blockchain Technology & Web3 based Business Models
- Immersive Web & 3D-Technologies
- Digital Leadership
The ‘AI Application Workshop’ course can be combined with a CAS and DAS as well as the Master of Science in Digital Business Management.
Further information about the ‘Certified AI Manager (HfWU Academy)’ via the following button:
Statements about our courses
Katrin Geisthardt
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- Since 2003 working as a communications and marketing manager, mainly in the food industry
- Diplom Oecotrophologist, University of Applied Sciences Fulda
‘How do I position my brand professionally in the digital environment? Which digital marketing tools are important for successfully positioning and expanding my brand online? The ‘Digital Marketing Communication’ certificate course provides answers to these questions in a successful mix of theory and practice, as well as tools to directly apply what you have learnt in a business environment. The knowledge I have acquired strengthens my marketing expertise in the digital environment - the certificate is a plus on my CV.’
Tiana Kneifel
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- Currently working as Marketing Manager WMF Group
- Bachelor of Science, Master of Arts in the field of business administration
‘Due to the market environment, which is constantly changing as a result of digitalisation, further training in Digital Management & Marketing is highly recommended. The certificate courses are an excellent opportunity for me to utilise my previous experience and familiarise myself with new areas at the same time. Current topics are discussed and future scenarios are presented in the individual courses. I find the dialogue with lecturers and fellow students particularly inspiring - creative approaches and practical experience are at the forefront here.’
Events International Digital Business School
Social Media & Impressions
International Digital Business School at HfWU on LinkedIn
int.digital.business.school.hfwu Instagram
International Digital Business School at HfWU Facebook
Digital Master of Business Administration on Studycheck
Introductory video to the Digital M.Sc. & study program at the HfWU by Prof. Dr. Stefan Detscher
Contact Persons
Florian Setka & Yannik Roos
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+49151-22238252 or +49152-59751691
florian.setka@no spamhfwu-dbs.de or yannik.roos@hfwu-dbs.de
-> Individual video sessions with our study advisors can be booked:
Appointment with Study Advisor
Director Digital Business School
Prof. Dr. Stefan Detscher
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Director Digital Business School & Institute at HfWU
stefan.detscher@no spamhfwu.de
Campus: CI10 343
Sigmaringer Str. 25 | D-72622 Nürtingen
-> Individual video sessions with our Study Director can be booked:
Appointment with Study Program Director
Application & Admission
Susanne Liemer
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Admissions Manager HfWU Academy
Campus: CI1 123
Neckarsteige 6-10 | D-72622 Nürtingen
Office hours: Mo. - Fr. 07.30 to 13.00