102-053-IO Startup Lessons
Study program: | International Financial Management (B.Sc.) |
Academic level and semester: | Bachelor, 5th/7th semester |
ECTS credits/workload per semester: | 6 / 150 |
Contact hours per week/contact hours per semester: | 4 / 45 |
Type/Teaching method: | Lecture, Business model prototype, presentations, final pitch |
| Language of instruction: | English |
Frequency: | Every semester |
Lecturer: | Mujib Bazhwal |
Content: | In this course you will create a business model that is scalable and could have a big impact on many people's lives. It can be a digital business, a Saas model or a business model that will make a change towards Sustainable Development. The goal of this course is to create and develop your own ideas into a feasible and sustainable business model, that helps to tackle one of today’s big challenges in the economic, social or ecological realm by actively going through the business creation process you will apply key techniques and develop the necessary skill set to create a successful and sustainable business.This is not a regular business class, the focus is on critical and creative thinking techniques, customer discovery and rapid evaluation of business potential of technologies and ideas. Finally, the business model canvas will be formulated and presented to a professional audience at a final pitch event. Benefit from professional mentoring by our experts, individual feedback, and hands-on activities. In this module, teams will learn and work in small and diverse startup groups with students from all faculties across various semesters. Students of all programs and faculties are welcomed in this course, whether a business idea already exists or not. Students must be willing to co-create and interact with other purposedriven participants. Students will learn from high-level experts in impulse sessions, use Design Thinking for ideation, develop prototypes and validate their business model canvas in the customer discovery process. Finally, each group will formulate marketing and first financial strategies and launch their product at a pitch event in front of experts. Zukunft.Gründen is a new startup and entrepreneurship center at NGU and is funded by the German Federal Ministry for Economic Affairs and Energy under the scheme of EXIST. |
Textbooks: |
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| Recommended for: | Undergraduates, graduates |
| Prerequisites: | Background in Business/Economics (intermediate level) |
Restrictions: | Willingness to co-create and interact with other purpose-driven participants |
Assessment: | Coursework project |