204-002-IO Concepts General Management
Study program: | International Management (MBA) |
Academic level and semester: | Master, 1st semester |
ECTS credits/workload per semester: | 2 / 50 |
Contact hours per week/contact hours per semester: | 2 / 25 |
Type/Teaching method: | Seminar |
| Language of instruction: | English |
Frequency: | Every semester |
Lecturer: | Prof. Dr. Erskin Blunck |
Content: | The students will get an introduction to Business Administration and get an overview about selected management theories and concepts. The course will introduce to the Business Environment, Business Ownership and Entrepreneurship as well as Management and Organization. Basic principles of Human Resources and Marketing and will be put into the context of General Management. The course will enable the students to set-up strategic plan with its specific components. Participants will understand the opportunities and limitations of planning and management techniques. Students will be able to apply management techniques. They learn how to express a well-founded and independent opinion regarding general management issues. Students will develop an answer for the corporate responsibility for society and environment.Students will understand the interdependencies between various functions of a company, e.g. marketing, sales, controlling and finance. This leads to a comprehensive understanding of the functioning of a company as a whole.The course aims at a comprehensive understanding of management on company level and general principles of business administration. Concept General Management has a focus on key concepts of business administration with respect to general management. |
Textbooks: | Business. Pride, Hughes, Kapoor, Europe, Middle East & Africa Edition• Foundations of Business. Pride, Hughes, Kapoor, 2018 |
| Recommended for: | Undergraduates, graduates |
| Prerequisites: | Background in Business / Economics |
Restrictions: | Number of undergraduates is limited to 6 |
Assessment: | Written exam |