204-027-IO Strategy Cases
Study program: | International Management (MBA) |
Academic level and semester: | Master, 3rd semester |
ECTS credits/workload per semester: | 5 / 125 |
Contact hours per week/contact hours per semester: | 3 / 35 |
Type/Teaching method: | Lecture |
| Language of instruction: | English |
Frequency: | Every semester |
Lecturer: | Prof. Dr. Erskin Blunck, Prof. Roger Evans |
Content: | This course offers the students a detailed definition of „Strategic Direction, Business Transformation“. This term includes aspects like “Strategy Process”, “Strategy Content” and “Strategy Context” that are carefully distinguished in the lecture. To expand the theoretical frame the course explores the issues of “Organizational Purpose” and “Strategic change management”. The students will analyze certain case studies in which the constituent parts of the lecture will be applied. Case Studies from the current business environment complete the coursework. Based on short original readings, the students will present opposing views about the mentioned strategy perspectives and discuss in class room. |
Textbooks: | Strategy: An International Perspective. Bob de Wit, Sixth Edition, 2017, Cengage Learning |
| Recommended for: | Undergraduates, graduates |
| Prerequisites: | Background in Business / Economics, Management (intermediate level) |
Restrictions: | Number of undergraduates is limited to 6 |
Assessment: | Written exam, coursework project |