426-034 Strategic Management
Study program: | Automotive and Mobility Business (B.Sc.) |
Academic level and semester: | Bachelor, 6th / 7th semester |
ECTS credits/workload per semester: | 2 / 75 |
Contact hours per week/contact hours per semester: | 2 / 25 |
Type/Teaching method: | Lecture Regular research assignments (mostly group work), mini cases, students’ presentations, teamwork exercises |
| Language of instruction: | English |
Frequency: | Every semester |
Lecturer: | Prof. Dr. Horst Blumenstock |
Content: | This course deals with the following topics: Introduction in strategy and strategic management, Corporate values and goals, Internal analysis: core competencies and business flexibility, External analysis: the competitive environment, Competitive advantage: generic strategy and strategy directions, Strategic implementation and management, International and global strategies |
Textbooks: | Selected chapters from: Helen Deresky, International Management. 2011, Fred Luthans & Jonathan P. Doh, International Management. 2009, various articles from academic journals. |
| Recommended for: | Undergraduates, graduates |
| Prerequisites: | Background in Business/Economics, Introductory class in Management |
Restrictions: | None |
Assessment: | Written exam, presentation, paper |