101-102-IO Digital Agency
Study program: | Business Administration (B.Sc.) |
Academic level and semester: | Bachelor, 3rd semester |
ECTS credits/workload per semester: | 3 / 75 |
Contact hours per week/contact hours per semester: | 2 / 25 |
Type/Teaching method: | Seminar |
| Language of instruction: | English |
Frequency: | Every semester |
Lecturer: | Robin Wankerl, Pablo Weiß |
Content: | The learning objectives of this hybrid module "Digital Agency" are to get to know digital creation and collaboration, learn analyzing user needs and problems, understand Deisgn Thinking principles and excercise idea generation and prototyping techniques. In its current format the online module is graded as passed or failed and is split into two distinct thematic parts: 101-102-IO-01 Digital Business & Marketing Basics: The first part focuses on digital disruption and digital business models, the Lean-Start-Up approach, Growth Hacking, digital marketing and sales, and e-commerce. 101-102-IO-02 Digital Collaboration: The second part focuses on aspects of design thinking introduction & customer group analysis, problem derivation & formulation, user needs & research, idea generation & validation, prototype development & testing. This course is based on the Digital Business & Marketing Basics in terms of content and project work. |
Textbooks: | LEWRICK, M. et al. (2018): The Design Thinking Playbook : mindful digital transformation of teams, products, services, businesses and ecosystems, Hoboken |
| Recommended for: | Undergraduates, graduates |
| Prerequisites: | Introductory class in Marketing or as corequisite, good working knowledge of English (oral and written) |
Restrictions: | Very limited number of participants |
Assessment: | Coursework project (presentations, paper) |