101-146-IO Digital Business Models
Study program: | Business Administration (B.Sc.) |
Academic level and semester: | Bachelor, 6th/7th semester |
ECTS credits/workload per semester: | 6 / 150 |
Contact hours per week/contact hours per semester: | 4 / 45 |
Type/Teaching method: | Lecture, interactive and seminar sessions, in-class assignments/ feedbacks, case study work and interim/ final documentation/ presentation, lecture slides can be downloaded from neo, more details beyond slides can be learned in the recommended literature |
| Language of instruction: | English |
Frequency: | Summer semester |
Lecturer: | Prof. Dr. Stefan Detscher, Till Augner, Thomas Gaiser |
Content: | This module consists of the two parts Digital Business Model Management and Digital Business Model Transformation. It deals with the following contents: categorization and case studies of digital business models, management and analysis tools for digital business models, value and growth of digital business models, success control in digital business models through Unit Economics |
Textbooks: | ELLIS, S./ BROWN, M. (2017): Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success, New York, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Strategyzer) (Englisch). |
| Recommended for: | Undergraduates |
| Prerequisites: | Introductory course in Marketing |
Restrictions: | Undergraduates at least in the 3rd year |
Assessment: | Coursework project (presentation, paper) |