209-019-IO Marketing and Market Research
Study program: | Future Economics (B.Sc.) |
Academic level and semester: | Bachelor, 3rd semester |
ECTS credits/workload per semester: | 5 / 125 |
Contact hours per week/contact hours per semester: | 4 / 45 |
Type/Teaching method: | Lecture |
| Language of instruction: | English |
Frequency: | Every semester |
Lecturer: | Prof. Dr. André Bühler, Lisa Mögle |
Content: | The aim of this module is to get to know and apply central elements of market-oriented corporate management and to understand the basic concepts and methods of the market research required for this. The aim is to impart technical and interdisciplinary knowledge about marketing and market research. Whereby great emphasis is placed on the application orientation. The competences in statistics and empirical work acquired during the course of study can be applied to practice-relevant issues in marketing, sales and empirical research. |
Textbooks: |
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| Recommended for: | Undergraduates |
| Prerequisites: | Introductory class in Marketing or as corequisite |
Restrictions: | Not be taken together with 101-023-IO-01 Marketing Research and 204-005-IO-02 Marketing Management |
Assessment: | Presentation |