101-104-IO3 Principles of Marketing
Study program: | Business Administration (B.Sc.) |
Academic level and semester: | Bachelor, 4th semester |
ECTS credits/workload per semester: | 2 / 50 |
Contact hours per week/contact hours per semester: | 2 / 25 |
Type/Teaching method: | Lecture |
| Language of instruction: | English |
Frequency: | Every semester |
Lecturer: | Dennis Köhler |
Content: | In this course, students will learn and understand the fundamental concepts of marketing, including various analytical tools and their applications for strategic marketing planning and the development of an effective marketing mix. The theoretical components of the lecture will be complemented with numerous practical examples, many of which are drawn from the lecturer’s extensive industry experience. This integration of theory and practice aims to provide students with a comprehensive understanding of how to apply marketing principles in real-world scenarios. |
Textbooks: | |
| Recommended for: | Undergraduates, graduates |
| Prerequisites: | A good level of English is required at least B2 |
Restrictions: | None |
Assessment: | Written exam |