101-117-IO Strategic Management in an International Context
Study program: | Business Administration (B.Sc.) |
Academic level and semester: | Bachelor, 6th/7th semester |
ECTS credits/workload per semester: | 6 / 150 |
Contact hours per week/contact hours per semester: | 4 / 45 |
Type/Teaching method: | Lecture |
| Language of instruction: | English |
Frequency: | Winter semester |
Lecturer: | Prof. Dr. Carsten Herbes |
Content: | This course will give students an in-depth induction to the major issues, techniques, and challenges of developing, formulating and implementing strategies in a MNC. Students will learn how to analyze the corporation’s environment in foreign market, become aware of risks and opportunities and how they influence internationalization strategies. They are familiarized with the most important market entry strategies including partnering strategies such as JV and M&A. A comprehensive case will give students the opportunity of applying their market entry strategy know-how. Moreover, this module will help students understand the requirements that international business activities pose to organization, sales & marketing, as well as business ethics. Students will be assigned research tasks on a regular basis and will present and discuss their results with the class. Presentations by international business practitioners will offer ample opportunity for getting insights into the methods and practices of leading companies. Part of the course (2 hours) will be held as a compact course (not weekly), most probably on one or two weekends. This allows evoking the feeling of a real life consulting project. |
Textbooks: | Selected chapters from:· Helen Deresky, International Management. 2011· Fred Luthans & Jonathan P. Doh, International Management. 2009· Various articles from academic journals |
| Recommended for: | Undergraduates |
| Prerequisites: | Background in Business / Economics and Management (intermediate level) and a good knowledge of English is required. |
Restrictions: | The professor reserves the right to refuse students whose English is not sufficient to pass the course and/or whose participation is less than 80%. |
Assessment: | Written exam, presentation |