426-034 Internationalisation Strategies
Study program: | Automotive and Mobility Business (B.Sc.) |
Academic level and semester: | Bachelor, 6th/7th semester |
ECTS credits/workload per semester: | 3 / 75 |
0Contact hours per week/contact hours per semester: | 2 / 25 |
Type/Teaching method: | Lecture |
| Language of instruction: | English |
Frequency: | Every semester |
Lecturer: | Prof. Dr. Rüdiger Holz |
Content: | This course delivers aspects on internationalization strategies like: Market Entry Strategies, Timing Strategies, Export Strategies, Licensing, Internationalization Strategies, Country Risks with a focus on the automotive industry |
Textbooks: | |
| Recommended for: | Undergraduates, graduates |
| Prerequisites: | Background in Business/Economics, Introductory class in Marketing and Management |
Restrictions: | None |
Assessment: | Written exam, presentation, paper |