426-035 Cross Cultural Communication and Business Etiquette
Study program: | Automotive and Mobility Business (B.Sc.) |
Academic level and semester: | Bachelor, 6th/7th semester |
ECTS credits/workload per semester: | 3 / 75 |
0Contact hours per week/contact hours per semester: | 2 / 25 |
Type/Teaching method: | Lecture |
| Language of instruction: | English |
Frequency: | Every semester |
Lecturer: | Juliane Köninger |
Content: | Students will be introduced to strategies and skills of intercultural communication enabling them to better understand and overcome cultural differences needed for conducting international business. They will gain insight into the communicative requirements for doing business abroad by: assessing own cultural themes and patterns, examining various geographic regions, identifying cultural themes and patterns of other geographical regions, identifying business conduct and business practices as well as the protocol of greetings, and titles/forms of address in other countries, understanding where potential obstacles may lie in intercultural communication |
Textbooks: | |
| Recommended for: | Undergraduates, graduates |
| Prerequisites: | Introductory class in Management |
Restrictions: | None |
Assessment: | Written exam |