101-091-IO2 EU Marketing and Sales Law

Study program:

 Business Administration (B.Sc.)

Academic level and semester:

Bachelor, 4th semester

ECTS credits/workload per semester:

2 / 50

Contact hours per week/contact hours per semester:

2 / 25

Type/Teaching method:

 Lecture
Language of instruction: English

Frequency:

 Every semester

Lecturer:

 Prof. Dr. Claudia Stachel

Content:

This course addresses the legal challenges in marketing and sales, with a focus on European law. The primary topics covered include:

  • European Trademark Law: Understanding the regulations and protections for trademarks within the EU.
  • European Competition Law: Exploring the laws that govern competition to ensure fair practices within the European market.
  • European Data Protection Law: Examining the legal framework for data privacy and protection, including GDPR.
  • European E-Commerce Law: Analyzing the regulations that impact online commercial activities in Europe.
  • EU Supply Chain Directive: Studying the guidelines and legal requirements for supply chain management within the EU.

Additionally, the module delves into sustainability aspects in the manufacturing of smartphones, emphasizing the legal and ethical considerations.

Textbooks:

  
Recommended for: Undergraduates
Prerequisites: Basics in Business Law and a good knowledge of English is required

Restrictions:

 None

Assessment:

 Written exam